Ai Expert Newsletters
While most of us still trek to our mailboxes each day for important letters and notices, email has quickly become the preferred means of reaching millions of people. With the help of the Internet’s vast reach, a business can relay its message to as many people as they want or need to with minimal labor and expense involved. Saying “no thanks” to email marketing is like leaving money on the table.
Email newsletters, when implemented properly, can have a tremendous effect on lead generation and the conversion of leads into sales. Read on to understand how this is the case.
Email Marketing Costs Less
Printed materials are great for delivering a message to the mailboxes of a customer base, but the costs add up. The production, packaging, and shipment of print ads aren’t exactly free, especially not if your large business is trying to reach hundreds or thousands. An email newsletter, instead of a printed newsletter, is shipped directly to your contacts’ email inboxes! There’s no shipping cost, nor is there a cost to print the ad.
Newsletters Connect People to Your Business
If someone is interested in the services or goods you’re providing, they’ll want to receive some commercial email from you. Newsletters help businesses to convey a great deal of information in a professional but brief fashion, which helps a customer to feel more informed and confident. The best business newsletters share content that resonates with their customer base, not just information about sales and promotional events.
Newsletters can be Easily Customized
From your latest promotion to customer testimonials, you can put whatever you want in your company’s monthly, quarterly or annual newsletter. There’s no need to send out numerous digital fliers and adverts when you can fit all of the data you need to share with your customers within a single template. The best thing is that your content can be organized and presented in a way that is professional, visually appealing and easily understood by your audience.
No matter your message or aesthetic approach taken to your business’ branding, professional newsletters can convey everything that you need them to.
Increase Your Website or Social Media Traffic
A lead’s email inbox is one of the best ways to start a business relationship with them. It allows them to feel engaged right from the beginning, and they’ll care about what you sell. Email newsletters that provide links to social media accounts like Facebook and Twitter see additional traffic driven to their pages. The same is true of newsletters that link to their website’s landing page. Initiating a buyer-seller relationship via inbox piques their interest, and the content of your newsletter maintains it.
An email newsletter is a tremendous asset to have in your online marketing scheme. This highly
personable, informative and entertaining way of reaching out to past, present and future customers drives sales and boosts a business’ reputation in the community without a lot of cost. In the Internet-driven 21st century, you need to get your marketing online if you want to get ahead. A slick and professional business newsletter will help you do just that.
You’ve likely signed up for an email newsletter at some point due to your interest in a sale, promotion or particular item/service at some point in your life. If you have, you’ve also likely experienced your email inbox being flooded with unwanted advertisements from that same business. These emails are obnoxious and get sent to the spam folder without even being opened. At the same time, email marketing is more important to businesses of all sizes than ever before. How does a business toe the line between savvy marketing techniques and becoming spam?
They create content that people want to read.
Getting the Right Content into Your Email Newsletter
Email newsletters are the most common form of email marketing communication. Despite this, many businesses struggle to utilize their newsletters to their full advantage. Read on to see how you can make the most of your email newsletter.
If you try and shoehorn in articles, blog posts, links and other information about every aspect of your business, your newsletter is going to be an unfocused mess. Instead of trying to touch base on every single arm of your business in a single newsletter, narrow your focus. Find a niche within your business, and go from there. This allows you to present more engaging information with a focus on one topic or a subset of topics.
Don’t Get Flashy
It can be tempting to make bright, intricate and creatively inspired email newsletter templates and graphics, but is it really necessary? Getting too elaborate on a newsletter’s layout can make it difficult to read, and certain color schemes can be tough to look at. Keep things simple, slick and professional-looking to get the best results from your newsletter.
Include a Call to Action
Informative and entertaining material is great, but it only pays off if the reader feels inclined to interact with your business. In addition to putting links to your website and social media accounts, you should prompt your email list contacts to do something. This is called a “call to action,” and it is the backbone of online marketing. Examples of a call to action include:
Click here to download our latest ebook!
Follow this link to our blog/website/social media!
Redeem your coupons and discounts on our website!
Be Informative, but Entertaining
Very bland newsletters only exist to pass along information without much regard to format or
presentation. This might work for some businesses, but most would stand to benefit from a more widely appealing approach. Of course, the purpose of your email newsletter is to convey information to your email list, but that doesn’t mean that it has to be dull.
Use excited language when writing about what your business is up to. Share relevant articles and blogs that are fun to read. Keep the information concise, because nobody’s trying to read a novel when they open your emails.
Email marketing is tricky, but everyone is doing it. An email newsletter is the most efficient way to get your business into the inboxes of your customer base, so don’t neglect this part of your online marketing goals.